BuyPhoto.shop is now MyPhoto.Now
Sometimes, growth comes from unexpected places.
Recently, we ran into a slightly amusing, but very real problem: our name was being mistaken for something else.As they say, in some systems and environments, BuyPhoto.shop looked a little too close to a brand name of a photo editing software. Not ideal when you’re building a modern platform focused on photographers and their clients.
That moment sparked a bigger question for us:
Does our name truly represent what we do today and where we’re heading next?
The honest answer was not quite.
Why we started BuyPhoto.Shop
BuyPhoto.shop was created to help photographers share albums securely and, when needed, sell photos directly to clients, without complexity, marketplaces, or commissions getting in the way.
It worked.
Photographers used it.
Clients loved the simplicity.
But as the platform evolved, one thing became very clear:
👉 Photo delivery, not selling, was the heart of the product.
Why we’re rebranding to MypPoto.Now
After listening to photographers, clients, and partners, we realised we needed a name that felt:
- Personal
- Instant
- Clear
- Modern
- Client-friendly
That’s how MyPhoto.Now was born.
MyPhoto.Now says exactly what clients want to hear:
“These are my photos — and I can access them now.”
No confusion.
No marketplace vibe.
No assumptions.
Just fast, private, professional delivery.
What’s changing (and what’s not)
✅ What’s changing:
- Our name
- Our public-facing brand
- Our focus on delivery-first experiences
❌ What’s not changing:
- Your albums
- Your data
- Your workflows
- Your referral benefits
- Your ability to sell photos if you choose
In fact, this rebrand allows us to double down on what matters most:
secure sharing, clean galleries, and tools built with photographers — not imposed on them.
Built with photographers, evolving with you
One of the most exciting parts of this journey is that MyPhoto.Now is shaped directly by photographers.
We’re actively working with event, wedding, and portrait photographers, and we’re open to adapting the platform to fit real-world workflows. If something doesn’t feel right — we want to hear it.
This rebrand isn’t just a name change.
It’s a commitment.
Thank you
To everyone who has supported BuyPhoto.shop so far — thank you.
You helped us learn, improve, and grow.
myphoto.now is the next chapter, and we’re just getting started.
Your photos.
Your clients.
Now.
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